Jacob's Profile

Jacob McAdam

Jacob McAdam, Visual Designer

My name is Jacob McAdam. I'm a visual designer, website developer, and artist living in the San Francisco Bay Area.

Design became my career path when I realized design is a means of understanding the world around me. I consider the creative process to be much like the scientific method: a recursive state of questioning and refining through iterations over time. As the work progresses, so do my skills and patience. I consider my best work to be whatever project is next.

I've been lucky enough to be mentored by amazing artists, design professors, colleagues, and CEOs. My abilities most praised lie within the realm of communication, leadership, and strategic-thinking. With the right combination of planning and collaboration I’m able to manage teams with successful outcomes. I keep my skills sharp by challenging myself with new projects just outside my comfort zone.

I'd like to invite you to reach out should you need help with a project or want to expand your professional network. Thank you and hello!

Jacob graduated from San Francisco State University with a Bachelor of Science degree in Visual Communication Design. Jacob currently resides in Berkeley, CA with his partner.

Career Outlook

Opportunities which are challenging and help me grow as a designer are most desireable. I'm seeking out opportunities to work closely with senior designers to learn their tricks of the trade. I'd like to work for indepednent business owners and small local businesses who need help with their brand identity or design related to their consumer's experience.

Areas of Expertise

Visual Design

Graphic Design, Print Design, Brand Design, Information Design, Web Design, User-Interface Design (UI), User-Experience Design (UX)

Website Development

Responsive Design, WordPress Theme Development, Search Engine Optimization (SEO)

Digital Marketing

Social Media Marketing, Email Marketing, Search Engine Marketing (SEM)

Leadership & Management

Project Management, Business Operations

Skills & Proficiencies

Here are the most prominent hard-skills in my tool belt.

Creative Software

Skill Mastery Experience
Sketch AppSketch
Novice 1 Years
Adobe PhotoshopAdobe Photoshop
Advanced 16 Years
Adobe IllustratorAdobe Illustrator
Advanced 9 Years
Adobe InDesignAdobe InDesign
Advanced 9 Years
Adobe XDAdobe XD
Intermediate 2 Years
Adobe AcrobatAdobe Acrobat
Advanced 9 Years

Programming & Markup Languages

Skill Mastery Experience
HTMLHTML
Expert 7 Years
CSSCSS
Expert 7 Years
SASSSASS
Intermediate 1 Years
JavaScriptJavaScript
Novice 5 Years
jQueryjQuery
Intermediate 5 Years
jQuery MobilejQuery Mobile
Intermediate 5 Years
PHPPHP
Intermediate 4 Years

Developer Tools & Resources

Skill Mastery Experience
GitGit
Novice 4 Years
GitHubGitHub
Advanced 4 Years
GitLabGitLab
Intermediate 3 Years
SourcetreeSourcetree
Novice 3 Years
SVNSVN
Intermediate 7 Years
CornerstoneCornerstone
Novice 4 Years
BracketsBrackets
Advanced 6 Years
MastersliderMasterslider
Advanced 4 Years
Advanced Custom FieldsAdvanced Custom Fields
Advanced 4 Years
Font AwesomeFont Awesome
Advanced 4 Years

CMS, Frameworks, & Software

Skill Mastery Experience
WordPressWordPress
Advanced 8 Years
MaterializeCSSMaterializeCSS
Advanced 3 Years
BootstrapBootstrap
Advanced 8 Years
NodeJSNode.js
Novice 2 Years
PhaserPhaser
Novice 2 Years

Marketing & SEO Tools

Skill Mastery Experience
Google Search ConsoleGoogle Search Console
Intermediate 8 Years
Google AnalyticsGoogle Analytics
Intermediate 8 Years
Google Tag ManagerGoogle Tag Manager
Intermediate 2 Years
SEMrushSEMrush
Intermediate 4 Years
MailChimpMailChimp
Advanced 4 Years
BufferBuffer
Intermediate 3 Years