Stay In The Bay (Series)
Can one WordPress theme be re-used among multiple websites and still be flexible with branding and content?
Our client was in need of a rebranding to differentiate from local competitors. Alongside this was an opportunity to unify the client’s various hotel properties surrounding the San Francisco Bay Area. Each website needed to be unique to the establishment, but still be tied together as proprietary partners. This created two levels of branding: One for the Stay In The Bay corporate identity, and one for each of the individual hotel properties.
The websites needed to reflect these two layers of branding. We also needed to curb the cost of redoing work that could potentially be reused. We decided on creating a singular parent theme, which each website would use, and creating a child theme for each individual website. The child theme would override the parent theme in key areas where the second level of branding needed to come through.
Software & Resources Used
The Final Design
With the initial launch of the project I developed the child themes for Greenwich Inn, Berkeley Rodeway Inn, and Marinwood Inn & Suites.
The websites were tied together using a “popover” which displays all available partners. The theme was developed to be optimal for mobile users especially in call-to-actions and website navigational features.
As the client continued to add properties to the Stay In the Bay Portfolio, the website series expanded—all using the originally developed parent theme. Myself and other developers created child themes and curated content for each website brought onboard.
The execution of the WordPress themes worked perfectly. Using a symbolic link one parent theme would delegate files to each WordPress installation. The child theme implemented colors and variations in each website’s page templates. The project can be expanded indefinitely while allowing for variations to branding elements in each partnered website.
Jacob McAdam, Project Manager & Web Developer
Jared Wallace, Graphic Designer
Moe Himed, Web Developer