Event Branding

Summer Hack-A-Thon 2019

Inkling needed a visual identity for its 2019 summer Hack-a-thon event.

Inkling Summer Hack-A-Thon 2019 Banner Image

Project Brief

Design Challenge
How can a poster (t-shirt, and trophy) be designed to create buzz around the office, and bring employees together for a company-wide Hack-A-Thon event?

Project Description
I was approached by the engineering team to help create a poster that would go up in the office to promote our Summer Hack-A-Thon event. This event was intended to bring together employees from various disciplines together to work on new innovative ideas for our company. I was concerned that employees in non-coding disciplines would feel unmotivated, so I was hoping to find a way to make their engagement feel wanted through the poster designs. After the posters were done I was also asked to create t-shirt designs and a trophy design so I aimed to keep them all under one visual identity.

Software & Resources Used

Adobe IllustratorAdobe Illustrator
Adobe PhotoshopAdobe Photoshop
Adobe InDesignAdobe InDesign

Final Product Designs

From the poster designs emerged a visual mark that I ended up using across all the different components of the project, much like a logo. Each small-text work came from the different themes we were trying to encourage participants to explore during the event.

Hack-A-Thon visual mark
One of the hack-a-thon posters in an office hallway
The hack-a-thon t-shirt next to the 1st place trophy
One of the posters on display in the office. The t-shirt and trophy carry the same hack-a-thon mark in their designs.

Design Process

First I just tried creating a few concepts that might address the issue of cross-disciplinary mingling. Starting with the posters I tried a few of these concepts from my sketchbook. As that evolved I let it set the concept and mood for the t-shirts and trophy designs.

Hack-a-thon sketchbook of ideas

Poster Concepts and Iterations

The posters started with a few broad ideas, and then we narrowed to one or two we liked. I continued working on variations of the chosen ideas and tested them in a few different ways to refine the design into something effective for print.

Inkling Hack-a-thon poster iterations 1–3
Inkling Hack-a-thon poster iterations 3–6
Inkling Hack-a-thon poster iterations 7–9
Inkling Hack-a-thon poster iterations 10–12

T-Shirt Concepts and Iterations

I started really bold with the t-shirt designs—adding repeated text all over in different colors. Once we got the printing estimate I had to go back and heavily reduce the design.

Hack-a-thon sketchbook of ideas

Final Designs

Here’s the final poster and t-shirt designs that were used for the event.

Final hack-a-thon poster design
Final t-shirt mockup

Conclusion

The posters were used as a way to promote the event. Employees could use the QR code on the poster to submit their ideas for the Hack-a-thon. Most employees wore their t-shirts during and even after the event, and the winning team was delighted to get their trophy!

Hack-a-thon posters in the office
Employees wearing the t-shirt
The winning team with their trophy
This project was made by and for Inkling (2019).