Reductionist Poster Design

Clarity

Project Brief

Design Challenge
How could a single everyday object be used in a reductionist poster design?

Project Description
This project involved reducing a physical object to flat duotone design. Only two colors could be used to distinguish the most important features of the object. Relevant text was to accompany the image.

Software & Resources Used

Adobe IllustratorAdobe Illustrator
Adobe PhotoshopAdobe Photoshop
Adobe InDesignAdobe InDesign

The Final Product

The final reductionist design of a light bulb with connected typography. The keyword ‘Clarity’ replaces the hanging lightbulb chain, and the poem itself fans out from the light source.

Redux Poster Design by Jacob McAdam
The final ‘Clarity’ reductionist poster design.

Design Process

After selecting the object, it had to be reduced. This was a process of photographing, editing, photo and tracing with the pen tool. The difficulty was knowing which details of the object were salient, and which could be left out. Keywords and color schemes were explored, to get a sense of relationship with the object. Once colors and text were developed enough multiple layouts were composited.

Clarity reductionist poster process ideation
A process of photographing, editing, and tracing the image of the lightbulb lead to the reduced image.

Clarity reductionist poster concept ideation

Clarity reductionist poster concept ideation

Various arrangements were explored with potential keywords and color schemes.

Clarity reductionist poster concept ideation

Clarity reductionist poster concept ideation

Clarity reductionist poster concept ideation

Design comprehensives pushed options for typesetting and negative space.

Conclusion

The design creates a conceptual juxtaposition of dark and light themes. The poem makes references to the darkness within people. This corresponds with shadows created by light sources.

This poster was designed for Graphic Design I course taught by Mimi Sheiner at SFSU (2017). The poem is written by auhsoJHaynes and published on HelloPoetry.com.