Reductionist Poster Design
How could a single everyday object be used in a reductionist poster design?
This project involved reducing a physical object to flat duotone design. Only two colors could be used to distinguish the most important features of the object. Relevant text was to accompany the image.
Software & Resources Used
The Final Product
The final reductionist design of a light bulb with connected typography. The keyword ‘Clarity’ replaces the hanging lightbulb chain, and the poem itself fans out from the light source.
After selecting the object, it had to be reduced. This was a process of photographing, editing, photo and tracing with the pen tool. The difficulty was knowing which details of the object were salient, and which could be left out. Keywords and color schemes were explored, to get a sense of relationship with the object. Once colors and text were developed enough multiple layouts were composited.
The design creates a conceptual juxtaposition of dark and light themes. The poem makes references to the darkness within people. This corresponds with shadows created by light sources.