Logo Design

Kan Do Kandy

Project Brief

Design Challenge
What kind of brandmark design could represent Kan Do Kandy?

Project Description
A cotton candy rental business needed a brand mark. The rented out the machine, cotton candy, and also made Gourmet Truffles. The final design needed to convey affordability and fun for families.

Target Audience: College Students, families (children 4–12), and events like birthdays or festivals.

Software & Resources Used

Adobe IllustratorAdobe Illustrator

Final Design

The logo design uses a monochrome color palatte and uses Futura for a clean easy read.

Kan Do Kandy logo design
The final Kan Do Kandy logo design.

Design Process

Various concepts were explored through wordplay and sketching.

Kan Do Kandy design process sketchbook
Wordplay and sketches help explore possible concepts.


The Kan Do Kandy logo visually communicates a bright and sweet experience. The final logo features a cotton candy cone—the primary product of the business.

This logo was designed for Kan Do Kandy (2009).