Kan Do Kandy
What kind of brandmark design could represent Kan Do Kandy?
A cotton candy rental business needed a brand mark. The rented out the machine, cotton candy, and also made Gourmet Truffles. The final design needed to convey affordability and fun for families.
Target Audience: College Students, families (children 4–12), and events like birthdays or festivals.
Software & Resources Used
The logo design uses a monochrome color palatte and uses Futura for a clean easy read.
Various concepts were explored through wordplay and sketching.
The Kan Do Kandy logo visually communicates a bright and sweet experience. The final logo features a cotton candy cone—the primary product of the business.