Event Branding & Slide Deck

Sales Kick-Off 2020

A visual identity for Inkling’s annual Sales Team Kickoff 2020

Inkling SKO Deck 2020 Splash Cover

Project Brief

Design Challenge
What kind of visuals would help rally our sales team together for the next annual kickoff event?

Project Description
The Inkling sales team meets onsite at the beginning of every fiscal year. During this multi-day series the team renews their goals and training. We were approached with only a few days to put together a slide deck template with a strong visual brand. We were asked to use the message “Summit To Success” as a central concept for the visuals.

Software & Resources Used

Adobe IllustratorAdobe Illustrator
Adobe PhotoshopAdobe Photoshop
Google SlidesGoogle Slides

Final Deck Designs

A handful of slides were created to suit various use-cases. This included intro titles and topics, bullet-points and heavy-text, figures and images, and end-cap slides. Presenters were able to use each of these as a starting point to build out their presentation content.


An instructional slide was created to help show employees how to best use the deck.

Design Process

We first brainstormed “Summit to Success” through a few collected images. A brand mark was created for the event and we paired these together with a few text options. This was iterated on until the concept was resolved.

Conceptual Exploration

We gathered images of mountains and climbers. Concepts branched out into topographic maps, computer-generated mesh landscapes, and the use of posterization.

Concept 01
Concept 02
Concept 05
Concept 06
Concept 07
Iteration 00


For the brand mark we tried different color options and layouts. Once the more effective concepts were paired with type and color, then the better ideas started to emerge.

Inkling SKO 2020 Seals

Different brand mark color and layout options.

Slide iteration 01

Some of the better iterations that led to the final deck designs.


We had a tight turn-around for this project. The big idea was rough and the expectations . We were able to iterate quickly on ideas and come to a solid visual scheme which played well across various slide templates. Our sales team was absolutely thrilled with the visuals and were excited to present content using it.

Design Team
Terry Hight, Senior Director of Brand and Communications
Jacob McAdam, Front-End Designer

This project was made by and for Inkling (2020).