Editorial Magazine Design

“Getting Back to the Great Outdoors”
by Amy Novotney

Project Brief

Design Challenge
How can the editorial design support the article’s content with relevant typesetting and imagery?

Project Description
Novotney’s article makes connections between the outdoors and overall stress levels found in people. As technology plays a large part in what keeps people homebound, this drove the final concept for supporting images and design style. The layout was to include all necessary print magazine elements: a byline, opener, multiple page spreads, footnotes, and original images.

Software & Resources Used

Adobe IllustratorAdobe Illustrator
Adobe PhotoshopAdobe Photoshop
Adobe InDesignAdobe InDesign

The Final Product

The final printed design is photographed in a series of images below which highlight chapter openers, text-flow across spreads, and the overall variety of typesetting design.

Select spreads from the design reveal a consistent color scheme with photography mixed into flat graphics.

Conceptual Exploration

In order to develop a concept, various chapter openers where thrown together. Each one proposed an idea and how it could be presented as a sub-narrative relating to the story.

A sketchbook of ideas and quick digital mockups allowed an exploration of visual concepts related to the article.

A digital copy of the editorial design including a cover design.

Conclusion

The article observes how children are becoming distant to nature and the environment due to technology. The article references this by portraying the real-world with flat vector graphics, and portraying the digital-world seen on device screens using photography. This swaps the perception that the primary world which we live in is a digital one. This sends a particular message, while keeping the design space legible and presentable for the reader to enjoy the article.

This magazine layout was designed for Graphic Design II course taught by Lee Friedman at SFSU (2017).