Collateral Marketing Design

Paradise Ridge Winery Business Cards

Paradise Ridge Winery love sculpture fill effect

Project Brief

Design Challenge
What new business card design could best utilize Paradise Ridge Winery’s LOVE sculpture?

Project Description
Paradise Ridge Winery is a family own vineyard and winery located in Santa Rosa, CA. The Byck Family who owns the winery was in need of some new business cards after they had lost the main offices in the craze of the Northern California 2017 wildfires. They wanted to feature their ever popular “love” sculpture, which survived the fire, prominently on the card.

Software & Resources Used

Adobe PhotoshopAdobe Photoshop
Adobe IllustratorAdobe Illustrator

The Final Design

The business cards were printed with a special ink that made the text and back-side graphic appear metallic.

Paradise Ridge Winery business card mockup
Final business card design for Paradise Ridge Winery.

Image Editing

The task of converting a 256 color gamut photograph into a 6 color graphic was more difficult than I had anticipated. What it came down to was knowing when enough colors would retain enough detail without escaping the range of gold colors.

Paradise Ridge Winery Love sculpture photo
Paradise Ridge Winery Love sculpture graphic

A comparison of the photograph and the graphic version of the image.

Conclusion

Once the back and front designs were finalized I designed a version for each employee.

This project was made by OptiRev for Paradise Ridge Winery.