Collateral Marketing Design

Destination Intelligence

A rebranding of Destination Intelligence collateral marketing materials, promotional deck, and website.

Destination Intelligence mockup splash half

Project Brief

Design Challenge
What can be done to update Destination Intelligence’s materials to better reposition the products within the marketplace?

Project Description
Destination Intelligence was acquired by OptiRev in 2018 and the products needed to be marketed in a new way. The project included a new website, business cards, and rectable poster to be used at trade shows.

Software & Resources Used

Adobe IllustratorAdobe Illustrator
Adobe PhotoshopAdobe Photoshop

Final Print Designs

There was a need for a new set of business cards and a rectable poster to be used at trade shows and events.

Destination Intelligence rectable poster
Destination Intelligence business cards

Final Product Deck

Sales required an effective visual tool to walk prospective customers through various points of business. After looking at the existing deck—I designed a better one.

Swipe through the product deck slides by dragging them to the left.

Final Digital Designs

The website was reduced to a single page and used parallax effects with full-bleed images to categorize content. All the branding elements came together in individualized email signatures.

Destination Intelligence email signature
Destination Intelligence website mockup


Additionally, I created this infographic illustrating the customer life-cycle.

Destination Intelligence infographic


After inheriting dated materials I was able to successfully evaluate and enhance multiple marketing essentials.

This project was made by OptiRev for Destination Intelligence (2018).