Branding & Signage
SFSU School of Design Office
What brand identity speaks to the School of Design at SFSU? How can the information system on the office door be better organized?
The School of Design in the College of Liberal and Creative Arts at SFSU was in need of clean and effective signage. The front door of the office and surrounding hallways were cluttered with clashing flyers and notices. Our job was to make all the information comprehensive, efficient, and standardized. This also required a new standard of branding for the department.
Software & Resources Used
The Final Product
An original set of signage documents were created: the office hours & contact information, staff & faculty directory, and other information for students.
The original signage on the office door was a parking lot. Signs were poorly mounted, misaligned, and used many different design elements which clashed.
Different methods of branding paper systems were explored through sketching and digital mockups. Different branding concepts were tested with typesetting.
An original set of iconography came together to denote various subjects within the paper systems.
By creating a unified signage system we were able to reduce visual clutter. Information was clearly labeled using large headings along the sides of documents. All unnecessary papers were removed to reduce confusion and conflicting information.
Amena Elmashni, Graphic Designer
Darlene Albert, Graphic Designer
Jacob McAdam, Graphic Designer
Jenyce Garay, Graphic Designer
Joshua Singer, Art Director