Branding & Signage

SFSU School of Design Office

School of Design Office Signage splash image

Project Brief

Design Challenge
What brand identity speaks to the School of Design at SFSU? How can the information system on the office door be better organized?

Project Description
The School of Design in the College of Liberal and Creative Arts at SFSU was in need of clean and effective signage. The front door of the office and surrounding hallways were cluttered with clashing flyers and notices. Our job was to make all the information comprehensive, efficient, and standardized. This also required a new standard of branding for the department.

Software & Resources Used

Adobe InDesignAdobe InDesign
Adobe IllustratorAdobe Illustrator

The Final Product

An original set of signage documents were created: the office hours & contact information, staff & faculty directory, and other information for students.

School of Design Office Signage final design 1
School of Design Office Signage final design 2
School of Design Office Signage final design 3

Design Process

The original signage on the office door was a parking lot. Signs were poorly mounted, misaligned, and used many different design elements which clashed.

school of design office door before project
Photos of the door before the project was started.

Sketches

Different methods of branding paper systems were explored through sketching and digital mockups. Different branding concepts were tested with typesetting.

school of design office signage preliminary sketches 2
school of design office signage preliminary sketches 1
school of design office signage preliminary sketches 3
school of design office signage preliminary sketches 4
school of design office signage preliminary sketches 5
school of design office signage preliminary sketches 6
school of design office signage preliminary sketches 7

Iconography

An original set of iconography came together to denote various subjects within the paper systems.

Iconography set 1
Iconography set 2

Conclusion

By creating a unified signage system we were able to reduce visual clutter. Information was clearly labeled using large headings along the sides of documents. All unnecessary papers were removed to reduce confusion and conflicting information.

Design Team
Amena Elmashni, Graphic Designer
Darlene Albert, Graphic Designer
Jacob McAdam, Graphic Designer
Jenyce Garay, Graphic Designer
Joshua Singer, Art Director

This was made by SFSU Design Working Group for The School of Design, SFSU (2018).