Jacob McAdam's Resumé

  • Skills & Expertise

  • Graphic, Print Design
  • Brand Design
  • Information Design
  • Website, UX/UI Design
  • Web Development
  • Responsive Design
  • WordPress Theme Development
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Project Management
  • Business Operations
  • Technical Proficiencies

  • Photoshop, Illustrator, InDesign
  • PHP
  • JavaScript, jQuery
  • Versioning Software: SVN, Git
  • MaterializeCSS, BootStrap
  • fullPage.js
  • Google Analytics, Search Console
  • SEM Rush
  • MailChimp

Certification, Education, and Training

B.S. in Visual Communication Design

Expected Spring 2019 | San Francisco State University

  • Student Organizations: AIGA, INCubed

Web Graphic Designer

May 2013 | Santa Rosa Junior College

HTML Web Content Developer Certificate

December 2012 | Santa Rosa Junior College

Work Experience & Employment

Company Strategist

OptiRev, LLC | Santa Rosa, CA | August 2016—Present

  • Consulting strategist for company services, branding, and operations.
  • Additionally, I am a supporting website developer, designer, and SEO specialist.

Web Team Manager

OptiRev, LLC | Santa Rosa, CA | January—August 2016

  • Review employee tasks and hours to properly distribute workload to stay within a specified work-scope.
  • Communicate with clients to keep business relationships healthy and affluent.
  • Initiate, develop, and implement various web services: CMS Maintenance, OnPage SEO, OffPage SEO, SEM Research, and more.
  • Assist with company operations and business development.
  • Sustain a lead role for all website development projects, while fulfilling additional roles such as content developer, web developer, or tester.
  • Develop WordPress themes using PHP, HTML, CSS, JavaScript, jQuery, Bootstrap and third-party WordPress plugins.
  • Preparation of website content and media for deployment of new websites.

Web Developer

OptiRev, LLC | Santa Rosa, CA | June—December 2015

  • Provide routine optimization of website content and utilize tools such as Google Analytics, Google Search Console, PageSpeed Insights, or Bing Webmaster Tools to increase user sessions and conversions.
  • Suggest and assist with the development of quality website content and user experience.
  • Suggest improvements to marketing campaign or changes to client website dependent on user data.
  • Design and/or develop mobile-friendly email templates using HTML and CSS in MailChimp.

Graphic Artist

Soiland, Co | Cotati, CA | June 2015—Present

  • Enhance consistency of company brand and marketing by improving designs for business cards and email signatures.

SEO/Web Developer

PBHS, Inc | Santa Rosa, CA | January 2012—June 2015

  • Created interactive landing pages using Photoshop mock-ups/assets for Google AdWord campaigns using Bootstrap, HTML, CSS, and jQuery.
  • Provided routine website maintenance to hundreds of clients simultaneously.
  • Updates included changes to website content (HTML), styles (CSS), behavior (jQuery), editing images, modifying flash media, adding or improving responsive design capabilities—on both legacy HTML and responsive WordPress websites.
  • Facilitated the SEO department’s marketing committee to create content for monthly campaign reports.
  • Contributions to the project involved planning and copy writing for blog posts.
  • Fabrication and implementation of software documentation for iPad application.
  • Included a basic website built with HTML & CSS, copy writing, and supportive visual media for clients.

Product Support & Trainer

PBHS, Inc | Santa Rosa, CA | September 2011—Decmber 2012

  • Provided technical customer support and training for clients using WordPress websites and iPad software applications.

Graphic Designer/Web Developer

Artstart | Santa Rosa, CA | September 2011—2013

  • Improved website accessibility, load time, and performance by replacing outdated flash media with HTML and CSS.
  • Designed and developed unique landing pages for annual auction events.
  • Included a jQuery photo gallery and option to buy tickets online via PayPal.
  • Established a plan and design for marketing to clients, prospective hires, and community, utilizing a series of brochures targeted for each demographic.

Apprentice Artist

Artstart | Santa Rosa, CA | Summer 2007, 2008, 2009

  • Assisted with the design process for various murals, signage, and art pieces.
  • Participated in the coloring, painting, and installation process of various art projects.

Graphic Designer

BYU-I Student Media | Rexburg, ID | Spring 2010

  • Designed dozens of newsprint advertisements for the student newspaper "The Scroll".
  • Designed client documents and advertising tools such as booklets or brochures.
  • Collaborative engagement in creative processes to create campaign ideas and assets.

Awards and Recognitions

Social Shape Interspace

Spring 2017 | SF Hacks (Major League Hackathon)

  • 1st Place, Category: Best Beginner Category
  • 1st Place, Category: Best Hack to Reduce Online Harassment Category

Art Department Senior Award

Spring 2009 | Maria Carillo High School

  • Recoginized for achievements in AP Studio Art.

Eagle Scout Award

Spring 2006 | Boy Scouts of America

  • Service Project: Building benches for Roseland Elementary School (Santa Rosa, CA)