Jacob’s Education & Experience

I hold a Bachelor’s degree in Visual Communication Design and have been working in the creative industries since 2010.

Certification, Education, and Training

Bachelor of Science: Visual Communication Design
Spring 2018 | San Francisco State University

Honors & Achievements:

  • Graduated with Honors, Spring 2018
  • Senior Honor Roll, College of Liberal
    & Creative Arts, Fall 2017
  • 1st Place, Best in Class: GreenThumbs App,
    DES 324 Oral Competition, Fall 2017
  • 1st Place, Best Hack to Reduce Online
    Harassment Award
    , March 2017
  • 1st Place, Best Beginner Award, March 2017

Student Organizations & Events:

  • Undergraduate Research, Scholarship, and
    Creative Activities Showcase
    Participant, Spring 2018
  • SF Hacks Participant, Spring 2017
  • Co-Founder & Treasurer of Occult Club at SFSU,
    Spring 2017–2018
  • Member of INCubed, Spring & Fall 2017
  • Member of AIGA, Spring 2017

Computer Science Certification: Web Graphic Designer
May 2013 | Santa Rosa Junior College

Certificate Courses:

  • Principles of Screen Design
  • Advanced Web Graphics
  • Computer Studies Internship
  • Web Design CSS/Graphics

Computer Science Certification: HTML Web Content Developer
December 2012 | Santa Rosa Junior College

Certificate Courses:

  • Cascading Style Sheets
  • HTML and CSS 1 & 2
  • HTML5 Interactive Websites
  • Flash Web Animation

Work Experience & Employment

2018–Current | San Francisco Bay Area, CA

Front-End Designer
Full-Time | November 2018—Current

  • Create technical and design-related solutions for clients.
  • Design templates and stylesheets for Inkling's Habitat content.
  • Consult with clients to develop their learning goals.
  • Partner with editorial teams to ensure quality and accuracy of styled content.

OptiRev, LLC
2015–2018 | San Francisco Bay Area, CA

Lead Designer & Director of Website Development
Full-Time | June 2018—November 2018

  • Lead and direct design projects. Design and develop assets for clients, internal marketing and branding initiatives. Research and develop a company-wide visual standard.
  • Lead and direct the web team. Manage website projects, web service deliverables, research and development.
  • Establish and maintain client relationships.
  • Aid executive team with internal operations, employee and client on/off-boarding processes, project management, and related administrative tasks where needed.

Company Strategist
Part-Time | August 2016—June 2018 (2 years)

  • Consulting strategist for company services, branding, and operations.
  • Additionally, I am a supporting website developer, designer, and SEO specialist.

Web Team Manager
Full-Time | January—August 2016 (8 months)

  • Review employee tasks and hours to properly distribute workload to stay within a specified work-scope.
  • Communicate with clients to keep business relationships healthy and affluent.
  • Initiate, develop, and implement various web services: CMS Maintenance, OnPage SEO, OffPage SEO, SEM Research, and more.
  • Assist with company operations and business development.
  • Sustain a lead role for all website development projects, while fulfilling additional roles such as content developer, web developer, or tester.
  • Develop WordPress themes using PHP, HTML, CSS, JavaScript, jQuery, Bootstrap and third-party WordPress plugins.
  • Preparation of website content and media for deployment of new websites.

Web Developer
Contractor | June–December 2015 (6 months)

  • Provide routine optimization of website content and utilize tools such as Google Analytics, Google Search Console, PageSpeed Insights, or Bing Webmaster Tools to increase user sessions and conversions.
  • Suggest and assist with the development of quality website content and user experience. Suggest improvements to marketing campaign or changes to client website dependent on user data.
  • Design and/or develop mobile-friendly email templates using HTML and CSS in MailChimp.

Soiland, Co.
2015–Current | Cotati, CA

Visual Designer & Website Specialist
Contractor | March 2018—Current

  • Designed, developed, and deployed a series of WordPress websites for all sister companies. Each website was interconnected with a parent-child theme system and individually branded.

Graphic Artist
Contractor | March 2015—March 2018 (3 years)

  • Enhanced the consistency of company branding and marketing assets by improving designs for business cards & email signatures.

Design Working Group
January–May 2018 | San Francisco, CA

Graphic Designer
Internship/Practicum | January—May 2018 (5 months)

  • Participated in group critiques and collaborative design processes.
  • Corresponded with clients and helped facilitate project management.
  • Worked on projects involving poster design, signage design, and editorial design.

PBHS, Inc.
2011–2015 | Santa Rosa, CA

SEO/Web Developer
Full & Part-Time | January 2012—June 2015 (3 years)

  • Created interactive landing pages using Photoshop mock-ups/assets for Google AdWord campaigns using Bootstrap, HTML, CSS, and jQuery.
  • Provided routine website maintenance to hundreds of clients simultaneously.
  • Updates included changes to website content (HTML), styles (CSS), behavior (jQuery), editing images, modifying flash media, adding or improving responsive design capabilities—on both legacy HTML and responsive WordPress websites.
  • Facilitated the SEO department’s marketing committee to create content for monthly campaign reports. Contributions to the project involved planning and copy writing for blog posts.

Product Support & Trainer
Full-Time | September 2011—December 2012 (1 year)

  • Provided technical customer support and training for clients using WordPress websites and iPad software applications.
  • Fabrication and implementation of software documentation for iPad application.
  • Included a basic website built with HTML & CSS, copy writing, and supportive visual media for clients.

2007–2013 | Santa Rosa, CA

Graphic Designer/Web Developer
Contractor | September 2011—2013 (2 years)

  • Improved website accessibility, load time, and performance by replacing outdated flash media with HTML and CSS.
  • Designed and developed unique landing pages for annual auction events.
  • Included a jQuery photo gallery and option to buy tickets online via PayPal.
  • Established a plan and design for marketing to clients, prospective hires, and community, utilizing a series of brochures targeted for each demographic.

Apprentice Artist
Part-Time | Summer 2007, 2008, 2009 (3 years)

  • Assisted with the design process for various murals, signage, and art pieces.
  • Participated in the coloring, painting, and installation process of various art projects.

BYU-I Comm Student Media
Spring 2010 | Rexburg, ID

Junior Graphic Designer
Internship/Practicum | January–May 2010 (5 months)

  • Designed dozens of newsprint advertisements for the student newspaper "The Scroll".
  • Designed client documents and advertising tools such as booklets or brochures.
  • Collaborative engagement in creative processes to create campaign ideas and assets.